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Chris Anderson

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The Long Tail

Why the Future of Business Is Selling Less of More

Chris Anderson

The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the...

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The Long Tail

Why the Future of Business Is Selling Less of More

Chris Anderson

2007 Audie® Award Winner - Business Information/Education

THE LONG TAIL is an examination of the phenomenon Chris Anderson, the editor-in-chief of Wired...

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